欢乐生肖

強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

雷克薩斯

品牌系統的本土化

  LEIKESASI(Lexus)SHIRIBENFENGTIANQICHEGONGSIQIXIADEHAOHUACHEPINPAI,TAYU1983NIANBEITICHU,DANJINYONGSHIJINIANDESHIJIAN,ZI1999NIANQI,ZAIMEIGUODEXIAOLIANGCHAOGUOBENCHI、BAOMA,CHENGWEIQUANMEIHAOHUACHEXIAOLIANGGENGDADEPINPAI。GUOQU,LexusZAIGUONEIDEZHONGWENYIMINGSHILINGZHI,2004NIAN6YUE8RI,FENGTIANGONGSIZAIBEIJINGXUANBUJIANGLexusDEZHONGWENYIMINGYOU“LINGZHI”GAIWEI“LEIKESASI”。

  Lexus (Lexus), Japan's Toyota Motor Corporation's luxury brand, it was first proposed in 1983, but the only time in ten years, since 1999, sales in the United States more than the Mercedes-Benz, BMW, become the nation's largest luxury car sales brand. The past, the Chinese translation of The Lexus in the country is Lexus, June 8, 2004.

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欢乐生肖  ZAILEIKESASIESDANSHENGZHENGZHENGERSHINIANHOU,ZHIYOUXIXIPINWEIQIBUDUANFAZHANDELISHI,CAINENGGOUFAXIANTAMENBUDUANJINGYIQIUJINGDEJINHUAGUOCHENGHEDAIDAIXIANGCHUANDEJINGSUI。TIGONG“YIRENWEIBEN”、“KEHUWEIZUN”DEFUWUSHILEXUSLEIKESASIYIGUANXINSHOUDECHENGNUO。2005NIANZHENGSHIJINRUZHONGGUOYISHI,LEXUSLEIKESASIBIANLVXIANZAIGUONEIHAOHUACHESHICHANGTUICHUSINIAN/SHIWANGONGLI(YOUDIANHUNHEDONGLICHEXINGLIUNIAN/SHIWUWANGONGLI)MIANFEIBAOXIUJIMIANFEIBAOYANGFUWU,BINGXIANGJITUICHULINGPEIJIAN24XIAOSHIPEISONG、QUANNIAN24XIAOSHIDAOLUJIUYUAN、LEXUSLEIKESASIZHUANXIANGBAOXIANYIJI G-BOOKZHONGXINDENGGUANHUAIBEIZHIDESHOUHOUFUWU,SHOUDAOLEXIAOFEIZHEDEGUANGFANZANYU。

  Lexus ES was born a full two years, only to savor the history of continuous development, only able to discover the evolutionary process, and handed on to future generations the essence of their excellence."People-oriented", "respect for the customer service is the LEXUS Lexus has consistently abide by the commitments. The beginning of the formal entry into China in 2005.

  20081220日,應北京廣通雷克薩斯的邀請,先知總顧問王思翰先生赴現場舉辦文化講座。此次議題涵蓋國學文化、品牌塑建、品牌命名等領域。王思翰先生指出,中國的傳統文化博大精深,是中華民族幾千年的智慧結晶,是在不斷的實踐中總結歸納的理論成果,在現代的命名設計中發揮著極其重要的作用,在命名行業,需要以中國的傳統文化為基本依據,用傳統文化的精髓來融合在命名之中,不論是剛出生的寶寶命名還是一個企業商號公司的命名,都離不開中國的傳統文化

  December 20, 2008, should Beijing Guang Tong Lexus invited the Wewin John Reith, Mr. General Counsel to the scene organizing cultural seminars. The ics covered Si logy culture, brand plastic construction, brand name and other fields. John Reith President pointed out that China's traditional culture is profound, is the wisdom of the Chinese nation for thousands of years, is in constant practice summarizing the theoretical results, the design of the modern naming play an extremely important role in the naming industry, needs to be China's traditional culture as the fundamental basis, with the essence of traditional culture to integrate into the naming, whether newborn baby naming or a corporate firm's name, are inseparable from China's traditional culture。

Perspectives

博納新

博納新

  XIANGMUBEIJING: XINGONGSIJIPINPAISHILISHUSHANDONGCHUANYANGJITUANXIADEZIGONGSI,QIYEJINGYINGFANWEI:HUISHOU

蜜家

蜜家

  DIAOYAN HONGGUANTAISHI:1、SHICHANGRONGLIANGBUDUANKUODA,FAZHANQIANLIJUDA。2、GUONEIWAISHICHANGFAZHANBUPING

華爵

華爵

   JINGGUOSHUANGFANGDEDUOCIGOUTONG,WANGLIJITUANGENGZHONGXUANDING“HUAJUE”YIMING,MINGCHENGHUAGUIDIANYA、GE

Work

龍頭品質, 中國氣質
專業詞語戰略及品牌全案策劃公司
已幫助5000多家客戶實現品牌夢想
90年代,鷹隼試翼……
詞語戰略及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內全案策劃行業發展
今天,成就現在……
堅持商業與美的融合
明天,改變未來……
開拓戰略整合及全案新方向
關于先知中國
先知中國——中國更強大的戰略,更系統的全案,建立了詞語戰略和強大原型理論體系。
先知專注于戰略營銷和品牌全案,幫助6國500+品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了詞語戰略和品牌全案。今天,我們不斷超越自己,為行業格局確立發展方 向。
詞語戰略,給定戰略方向,贏得心智資源,獲取無爭格局。
先知一步,成就偉業。

RUHEJIANGDIYINGXIAOCHUANBOCHENGBEN,LEIJIPINPAIZICHAN,CHENGJIUQIANGDAPINPAI

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