欢乐生肖

強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

中國銀行

追求,持續增長

    項目背景:
欢乐生肖     中國銀行全稱是中國銀行股份有限公司(Bank of China Limited,簡稱BOC),總行(Head Office)位于北京復興門內大街1號,是五大國有商業銀行之一。中國銀行的業務范圍涵蓋商業銀行、投資銀行、保險和航空租賃,旗下有中銀香港、中銀國際、中銀保險等控股金融機構,在范圍內為個人和公司客戶提供金融服務。

    Backgrounds:
欢乐生肖     The full name of BOC is Bank of China Ltd. (Bank of China Limited, referred to as BOC), the head office is located on the 1st Fuxingmennei Avenue, Beijing. And the BOC is one of five state-owned commercial banks. Bank of China's business scope covers commercial banking, investment banking, insurance and aviation leasing, there's BOC Hong Kong, BOC International, BOC Insurance and other financial institutions worldwide which provide financial services for individuals and corporate customers.

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    面臨挑戰:
  中國銀行自1912年批準成立以來已越百年,如今的中國銀行已成為中國國際化和多元化程度更高的銀行。針對當前市場對商業銀行利潤增長空間存在擔憂,中國銀行董事長田國立近日撰文指出,隨著中國經濟日益融入化,在服務企業“走出去”過程中,金融業將獲得新的增長空間。為了迎接新一輪的市場競爭,中國銀行找到先知,希望憑借先知優秀的品牌整合設計平臺,塑造嶄新的品牌形象。

    Challenges:
    Bank of China has gone through over a century since Sun Yat-sen in 1912 approved the establishment of today's Bank of China, which has become an international and diversified bank. As to the current market profit growth of commercial banks, Tian Guoli , Bank of China Chairman recently indicated that as China's eco my is increasingly integrated into globalization in service enterprises "going out" process, the financial sector will get new growth space. In order to meet the new round of competition in the market, the Bank of China asked Wevin ——a excellent brand integrated design platform to create a new brand image.
 

     解決方案
     先知王思翰教授應中國銀行之邀為其進行品牌檢查與評估,期間王思翰教授在品牌戰略創新、品牌空間設計以及企業文化塑建等方面進行了嚴謹而系統的分析與論述。王思翰老師前瞻深刻的品牌觀以及廣博宏遠的文化觀使令在場觀眾眼前一亮;不僅如此,王思翰老師把品牌整合設計的觀念與當前國內銀行在服務企業“走出去”過程中遇到的實際問題相結合,其中不乏精彩論述。

    Solutions
    Professor Sihan was asked to do the brand inspection and evaluation for BOC, Professor Sihan gave rigorous and systematic analysis and discussion on brand strategy and in vation, brand space design and corporate culture construction and so on. Professor Sihan’s brand concept and extensive cultural view enlightened the audience; Also, Professor’s Sihan combined brand integrated design concepts and the practical problems current domestic banks encountered in service enterprises "going out" process, which delivered brilliant expositions.
 

 

Perspectives

冉邦

冉邦

欢乐生肖  XIANZHIZHONGGUOMINGMINGSHIYANSHIJIEHEFANGDICHANXINGYEDEFAZHANYUJINGJIDIWEI,JIEHEQIYESUOCHUDILIWEIZHI

鮮土農

鮮土農

  XIANGMUBEIJING: BENCIRENWUWEIHEILONGJIANGSHIPINYOUXIANGONGSIQIYE(PINPAI)ZHONGYINGWENMINGMING;ZHUYAOJING

Sunte輪胎

Sunte輪胎

欢乐生肖  XIANGMUBEIJING: JINNIANLAI,LUNTAIXINGYEZHENGZAIJINGLIYILUNKUOCHAN,BUSHAOQIYEZAILUNTAIYUANLIAOJIAGEJIAODI

Work

龍頭品質, 中國氣質
專業詞語戰略及品牌全案策劃公司
已幫助5000多家客戶實現品牌夢想
90年代,鷹隼試翼……
詞語戰略及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內全案策劃行業發展
今天,成就現在……
堅持商業與美的融合
明天,改變未來……
開拓戰略整合及全案新方向
關于先知中國
先知中國——中國更強大的戰略,更系統的全案,建立了詞語戰略和強大原型理論體系。
先知專注于戰略營銷和品牌全案,幫助6國500+品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了詞語戰略和品牌全案。今天,我們不斷超越自己,為行業格局確立發展方 向。
詞語戰略,給定戰略方向,贏得心智資源,獲取無爭格局。
先知一步,成就偉業。

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