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強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

工商銀行

專注締造萬億金融王朝

GUANYU

欢乐生肖       YOUYUZHENGCEXINGYUANYIN,WAIHUIYEWUZAI1994NIANZHIQIANDOUYOUZHONGGUOYINXINGSUOLONGDUAN,QIZHONGYEBAOKUOWAIHUIHUIKUANYEWU。2003NIAN4YUE28RI ,JUHUIFA〔2003〕48HAOWENJIANGUIDING,ZHONGGUOGONGSHANGYINXING、ZHONGGUONONGYEYINXING、ZHONGGUOJIANSHEYINXINGBEIYUNXUBANLIGERENWAIHUIHUIKUANYEWU。CIHOUWAIHUIHUIKUANYEWUZHUJIANFANGKAI。

欢乐生肖       For policy reasons, the foreign exchange business in 1994 by the Bank of China mo poly, including the foreign exchange remittance business. 2003 , , according to Hui Fa [ 2003 ]  Industrial and Commercial Bank of China, Agricultural Bank of China, China Construction Bank were allowed to apply for personal foreign exchange remittance business. Since then, foreign exchange remittance business gradually liberalized.

 

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XUQIU

欢乐生肖      ZAIZHENGCEKAIFANGDEDABEIJINGZHONG,ZHONGGUOGONGSHANGYINXINGHUODEYICIJUDADESHANGJI,KAITUOGUOJIHUIKUANYEWUBUJINKEYIDAILAIFENGHOUDELIRUNQIEYOULIYUYEWUDETUOZHAN、SHICHANGDEKAIFA、PINPAIDEGUOJIHUA,ZHESHIZHONGGUOGONGSHANGYINXINGJUEDINGDAZAOYIGEGAOPINZHIDEGUOJIHUIKUANPINPAI,MUBIAOQUNTISHEDINGWEIHUAQIAO、LIUXUESHENG、GERENYINSI(KAOCHA,LVYOU,JIUYIDENG)DENGGERENKEHU,YIJIYIXIEQIYEKEHU。

        In the larger context of the policy of opening up,ICBC obtain a huge business opportunity to explore the international remittance business can t only bring huge profits and business development, market development, international brand, which makes the Industrial and Commercial Bank of China decided to international remittances to build a high quality brand, the target group is set to overseas Chinese students, for personal travel (inspection, tourism, medical treatment, etc.) individual customers, as well as some corporate customers.

 

JIEJUEFANGAN

       TONGGUOSHUANGFANGSHENRUTANTAOJIAOLIUZHIHOU,XIANZHIZHANKAILEYIXILIEJIYUZHENMIDIAOCHAYUYANJIUDECHUANGYIHUODONG,BAOKUOPINPAIDINGWEI、PINPAIMINGMING、PINPAIQUANSHIYU、VISHEJI、GUANGGAOCHUANGYIDENG,SUIHOUZHIDINGLEDUOTAOPINPAICEHUAFANGAN。BEIKEHUXUANZHONGDEFANGANYI “KUAIJIE”“GUOJIHUA”WEIPINPAIDINGWEI,ZHIHOUWEIRAOCIDINGWEIJIANGCHANPINMINGMINGWEI“KUAIHUI”,YINGWEN“Global Transfer”; SloganWEI“HUITONG,CHANGDATIANXIA”,ZHUNQUECHUANDAPINPAINEIHAN;XINGXIANGZHENGTISEDIAOYIHEI、HONG、HUIWEIZHU,QIANGDIAOYUGONGSHANGYINXINGVIDEZHENGTIFENGGEXIANGTONGYI。

       Depth discussion of both sides after the exchange, Wevin launched a series based on careful investigation and research creative activities, including brand positioning, brand naming, brand language interpretation, VI design, advertising and creative, subsequently developed several sets of brand planning program. Selected by the client program to "fast", "international" brand positioning, product positioning, after around this named "QuanQiuKuaiHui"English "Global Transfer"; Slogan is "Land of the global, accessible world", accurately convey the brand con tation; LOGO overall tone of black, red, gray, emphasizing VI with ICBC's overall style unity.

Perspectives

蜜家

蜜家

  DIAOYAN HONGGUANTAISHI:1、SHICHANGRONGLIANGBUDUANKUODA,FAZHANQIANLIJUDA。2、GUONEIWAISHICHANGFAZHANBUPING

華爵

華爵

   JINGGUOSHUANGFANGDEDUOCIGOUTONG,WANGLIJITUANGENGZHONGXUANDING“HUAJUE”YIMING,MINGCHENGHUAGUIDIANYA、GE

博納新

博納新

  XIANGMUBEIJING: XINGONGSIJIPINPAISHILISHUSHANDONGCHUANYANGJITUANXIADEZIGONGSI,QIYEJINGYINGFANWEI:HUISHOU

Work

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詞語戰略及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內全案策劃行業發展
今天,成就現在……
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明天,改變未來……
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詞語戰略,給定戰略方向,贏得心智資源,獲取無爭格局。
先知一步,成就偉業。

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